Blue Pen
Strategy Group
Blue Pen
Strategy Group
We harness the power of storytelling to elevate your brand’s voice, resonate with your audience, and drive meaningful results.
Blue Pen Strategy Group
Los Angeles, CA
steve@bluepenstrategy.com
What Is a Sheet Music Sales Funnel – How Can It Help Sell Sheet Music
If you’re a music publisher or composer, you’ve probably heard terms like “sales funnel” thrown around by marketers. But what is a sales funnel, really—and how can it help you sell more sheet music? Good news: it’s not as complicated as it sounds. What Is a Sales…
What Is Technical SEO and Why Should You Care?
Let’s get real for a second. You’ve probably heard people throw around the term “Technical SEO” like it’s some advanced, backend wizardry that only developers understand. You might even be thinking: “That’s not my job. I just want to rank on Google…
Building Your Business in Phases: A Simplified Roadmap for Non-Strategic Founders
A Stage-Based Guide for Sheet Music Publishers (Who’d Rather Be Composing Than Planning) Let’s face it: most people who start a sheet music publishing business aren’t in it for the spreadsheets. You’re a composer, an arranger, a music educator. You’ve got ideas to…
What Small Teams Can Learn From Big Brands (Without the Bloat)
Real tactics from Netflix, Costco, and Amazon that you can use—today Look—You Don’t Need a 300-Person Marketing Team to Win Let’s just get this out of the way: Big brands don’t win because they’re big.They win because they execute with clarity, build culture, and stay…
The Art of Space: 5 Lessons for Choirs from Minecraft
Minecraft is more than a game about building — it’s a masterclass in how space creates feeling. The vast landscapes, echoing caverns, and open skies shape the mood as much as its music does. For choirs, this offers a powerful metaphor. Choral sound lives inside space…
What Game Design Can Teach Choral Composers About Atmosphere
Game designers and choral composers might seem to live in separate worlds — one digital, one acoustic — yet both rely on the same essential craft: creating emotional spaces that people can feel inside.The lessons of great game design, especially from immersive worlds…
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