by Steve O'Bryan | Sep 22, 2026 | Blue Pen Authority Building Through Content Model, Content Marketing, Music Publishing, Strategic Planning
Blue Pen Strategy Group is a digital marketing and web strategy firm that designs, builds, and maintains the websites behind one of the largest networks of choral and sacred music publishers in the industry — including Fred Bock Publishing Group’s family of...
by Steve O'Bryan | Apr 22, 2026 | Content Marketing, Music, Music Publishing, SEO, Strategic Planning, Tech, Therapists
In nearly every industry today, there is one uncomfortable truth that business owners eventually discover: If people do not know you exist, they cannot hire you. That statement may sound obvious, but many organizations still operate as though “doing good work” alone...
by Steve O'Bryan | Mar 2, 2026 | Music, Music Publishing, Strategic Planning
A Strategic Perspective from Blue Pen Strategy Group In today’s content-saturated media environment, soundtrack decisions are often made quickly and pragmatically. Rock communicates urgency. Hip hop signals edge. Hybrid orchestral scoring creates cinematic tension on...
by Steve O'Bryan | Jan 4, 2026 | Music Publishing, Strategic Planning
A Clayton Christensen–inspired look at long-term innovation, disruption, and how not to confuse motion for meaning Introduction: Why Tactics Can’t Save a Flawed Business Model In the world of sheet music publishing—whether sacred, educational, choral, or...
by Steve O'Bryan | Dec 28, 2025 | Music Publishing, Strategic Planning
If you’re a music publisher or composer, you’ve probably heard terms like “sales funnel” thrown around by marketers. But what is a sales funnel, really—and how can it help you sell more sheet music? Good news: it’s not as complicated as it sounds. What Is a Sales...
by Steve O'Bryan | Dec 14, 2025 | Music Publishing, Strategic Planning
A Stage-Based Guide for Sheet Music Publishers (Who’d Rather Be Composing Than Planning) Let’s face it: most people who start a sheet music publishing business aren’t in it for the spreadsheets. You’re a composer, an arranger, a music educator. You’ve got ideas to...