by Steve O'Bryan | Sep 22, 2026 | Blue Pen Authority Building Through Content Model, Content Marketing, Music Publishing, Strategic Planning
Blue Pen Strategy Group is a digital marketing and web strategy firm that designs, builds, and maintains the websites behind one of the largest networks of choral and sacred music publishers in the industry — including Fred Bock Publishing Group’s family of...
by Steve O'Bryan | Sep 17, 2026 | Content Marketing, GEO, SEO
What Is SEO? Search Engine Optimization (SEO) is the practice of structuring a website and its content so that search engines like Google can find, understand, and rank it well for relevant searches. Traditional SEO covers things like: Keywords — using the words and...
by Steve O'Bryan | Aug 21, 2026 | AI, Blogging, Blue Pen Authority Building Through Content Model, Content Marketing, GEO, SEO
Imagine someone asking an AI assistant: “Who is the best attorney near me for this type of case?” “Which choral publisher specializes in music for developing tenor-bass choirs?” “What pharmaceutical company is researching this condition?” “Which local business can...
by Steve O'Bryan | Jul 14, 2026 | AI, Blogging, Blue Pen Authority Building Through Content Model, Content Marketing
Lately, I’ve been talking to a lot of companies that tell me they have found the greatest cheat code in SEO & GEO! They use AI to rewrite old blog posts, new blog posts in order to have an inventory of hundreds and sometimes thousands of new articles. They...
by Steve O'Bryan | Jun 20, 2026 | AI, Blogging, Content Marketing, GEO, SEO, Strategic Planning
There is a growing gap between how marketers talk about AI search and how real people actually use it. In marketing circles, AI is often discussed as if everyone is becoming a “prompt engineer.” The imagined user writes detailed, multi-paragraph prompts, carefully...