Blue Pen
Strategy Group
Blue Pen
Strategy Group
We help organizations transform their expertise into discoverable content that attracts the right audience and creates long-term business value.
Through strategic coaching, content development, SEO, and GEO, Blue Pen helps organizations turn knowledge, experience, and professional expertise into assets that can be found through search, AI, and digital channels.
Blue Pen Strategy Group
Los Angeles, CA
steve@bluepenstrategy.com
Google AI Overviews, ChatGPT and SEO: Where Should Your Business Focus?
AI answers are expanding, but Google still drives far more measured traffic. Learn how to balance SEO, AEO and GEO around real business results.
Ten Years Building the Web for Choral Music Publishing
Blue Pen Strategy Group is a digital marketing and web strategy firm that designs, builds, and maintains the websites behind one of the largest networks of choral and sacred music publishers in the industry — including Fred Bock Publishing Group's family of imprints...
SEO, GEO, and AEO: What They Mean and How They Work Together
What Is SEO? Search Engine Optimization (SEO) is the practice of structuring a website and its content so that search engines like Google can find, understand, and rank it well for relevant searches. Traditional SEO covers things like: Keywords — using the words and...
The Citation Economy: Why Traditional SEO Alone Will Not Be Enough in 2027
Imagine someone asking an AI assistant: “Who is the best attorney near me for this type of case?” “Which choral publisher specializes in music for developing tenor-bass choirs?” “What pharmaceutical company is researching this condition?” “Which local business can...
Operational Excellence Roadmap: Scaling AI Content Through Crawl Economics and Strategic Moats
Lately, I've been talking to a lot of companies that tell me they have found the greatest cheat code in SEO & GEO! They use AI to rewrite old blog posts, new blog posts in order to have an inventory of hundreds and sometimes thousands of new articles. They...
The Prompt Engineering Myth: What 500+ Users Reveal About SEO, GEO, and the Future of Business Content
There is a growing gap between how marketers talk about AI search and how real people actually use it. In marketing circles, AI is often discussed as if everyone is becoming a “prompt engineer.” The imagined user writes detailed, multi-paragraph prompts, carefully...
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