When you look across our portfolio, you’ll find websites that live in very different worlds:
🎶 Classical composers and choral publishing.
🌱 Therapists and coaches helping people thrive.
📚 Cultural and literary projects that honor legacies.
✍️ Authors and creatives sharing their work.
At first glance, these projects don’t look alike at all. And that’s intentional. Each one reflects the voice, story, and goals of its client. But beneath the surface, there are design choices and strategic values that bind them together.
Here’s what they all have in common.
1. Purpose Before Pixels
We don’t build sites just to look pretty — we build them to mean something.
- Explore What’s Next puts therapy and coaching services front and center, with warm, inviting language.
- Music of Langston Hughes sets the stage for poetry and music, honoring the legacy of one of America’s greatest writers.
- Jan Sanborn Piano showcases artistry and a catalog of sacred and piano works.
In every case, the site’s mission leads the design. Visitors know immediately what the site is about and why it matters.
2. Design That Elevates Content
Across our work, you’ll notice a design philosophy rooted in clarity:
- Clean typography that respects the subject matter.
- Ample whitespace so content can breathe.
- Hero sections that orient visitors without overwhelming them.
Whether it’s a music catalog like Fred Bock Music or a coaching hub like EWN Coaching, design never distracts. It amplifies.
3. Storytelling Built Into the Framework
We believe websites should tell stories, not just list services.
- Dan Forrest Jubilate Deo draws visitors into a musical journey with background, recordings, and context.
- Founders Log frames content in a way that builds narrative around history and leadership.
- InsideWink’s Alex Trebek Suits Feature turns an article into a mission-driven story about dignity and generosity.
Every site we build is structured to let the narrative flow, from “why this matters” to “how you can engage.”
4. A Modular Yet Familiar Backbone
Though our clients span many industries, the architecture feels consistent:
- Hero section → About → Works/Services → Resources/Media → Contact.
- Optional modules like blog posts, catalogs, or shop pages slot in seamlessly.
- Calls-to-action are tuned to context — from “purchase score” on Pavane Publishing to “book a session” on coaching sites.
This balance of structure and flexibility keeps sites user-friendly while giving each project its unique personality.
5. Respect for Audience & Domain
We take domain fluency seriously. That means:
- For Rosephanye.com or Allan Petker, we build composer websites with conductors and choirs in mind, structuring catalog and score access.
- For Grimoaldo Macchia Organ or Glen Marhevka, we highlight the artistry of performance and composition.
- For Explore What’s Next, the language and flow honor the sensitivity of psychotherapy.
We don’t force a template onto clients; we listen, learn, and design for their audience.
6. Built for Growth, Not Just Launch
A website shouldn’t be a static brochure. It should evolve. That’s why we always build with growth in mind:
- Blogs and resource hubs for thought leadership.
- Media sections for audio, video, and score play.
- Catalog systems that can expand as new works are released.
Whether it’s Down in the River to Pray or Seven Last Words of Christ, our sites are designed to grow alongside the project. Both of these works are complete, but it’s not unusual for successful composers like Stacey V. Gibbs and Richard Burchard to issue new voicings for their works. When and if they do, we’ll be ready, and the websites will be able to expand as their musical choral catalogs do.
Conclusion: A Signature of Integrity and Flexibility
From therapists in Buffalo to composers with global reach, from cultural preservation to personal artistry — our clients are diverse. But what ties all of our websites together is simple:
- Clarity of purpose.
- Respectful, content-driven design.
- Storytelling as strategy.
- A flexible framework that adapts to any domain.
That’s the Blue Pen Strategy signature. Different voices. One studio. A shared commitment to design that amplifies meaning.