Blue Pen
Strategy Group
Blue Pen
Strategy Group
We harness the power of storytelling to elevate your brand’s voice, resonate with your audience, and drive meaningful results.
Blue Pen Strategy Group
Los Angeles, CA
steve@bluepenstrategy.com
AI Search vs. Google: Why Los Angeles Businesses See More 404 Errors
Artificial Intelligence is transforming the way people search online. But new research shows that AI-powered search assistants send users to broken pages (404 errors are essentially web pages that are broken) nearly three times more often than Google Search. For Los…
A Beginner’s Guide to Structured Data for Small Business Sites
Let’s cut to the chase: If you’re running a small business website and you don’t know what structured data is, that’s a problem. But don’t worry—we’re going to fix it. Structured data sounds complicated. It sounds technical. But it’s actually a strategic unlock. It’s…
What Is a Value Proposition for Therapists—And How Do You Know If Yours Works?
A practical guide for private practice therapists who want to stand out, grow ethically, and attract the right clients Introduction: Therapy Isn’t a Commodity—So Don’t Market It Like One If you’re a therapist in private practice, you’re not just offering…
Why Your Music Publishing Website Isn’t Converting—and How to Fix It
Simplified UX and content marketing advice for publishers, composers, and online sheet music stores Introduction: It’s Not Just About Traffic You’ve got beautiful choral scores, professional recordings, maybe even a growing catalog of published works—but your website…
Strategy Isn’t Just Planning—It’s Choosing What Not to Do
A modern take on clarity, focus, and leadership from the inside out Introduction: Planning Is Easy. Focus Is Hard. We all love a good plan. There’s comfort in a roadmap, a slide deck, or a quarterly OKR session. But what separates companies that adapt, evolve, and…
Stop Spinning Your Wheels: How to Know What to Work on Next
Strategic prioritization models that improve focus and drive performance Introduction: Activity ≠ Strategy In the world of business—whether you’re leading a team, running a nonprofit, or growing a solo practice—it’s easy to confuse being busy with being effective….
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