Blue Pen
Strategy Group
Blue Pen
Strategy Group
We harness the power of storytelling to elevate your brand’s voice, resonate with your audience, and drive meaningful results.
Blue Pen Strategy Group
Los Angeles, CA
steve@bluepenstrategy.com
Why Great Choral Music Needs Great Digital Strategy
Every choir director knows how to choose the right repertoire for their singers. But how many publishers, composers, or arrangers know how to make sure their choral music can be found online? The truth is, you can have the most beautiful SATB anthem or the most…
The Irreplaceable Human Element in Strategic Decision-Making, Empathy, and Account Management
By Blue Pen Strategy Group AI Excels at Tasks—But Humans Excel at Meaning Artificial Intelligence can automate workflows, analyze massive datasets, and suggest tactical next steps. What it cannot do is understand culture, context, or emotion the way people do. While…
AI Search vs. Google: Why Los Angeles Businesses See More 404 Errors
Artificial Intelligence is transforming the way people search online. But new research shows that AI-powered search assistants send users to broken pages (404 errors are essentially web pages that are broken) nearly three times more often than Google Search. For Los…
A Beginner’s Guide to Structured Data for Small Business Sites
Let’s cut to the chase: If you’re running a small business website and you don’t know what structured data is, that’s a problem. But don’t worry—we’re going to fix it. Structured data sounds complicated. It sounds technical. But it’s actually a strategic unlock. It’s…
What Is a Value Proposition for Therapists—And How Do You Know If Yours Works?
A practical guide for private practice therapists who want to stand out, grow ethically, and attract the right clients Introduction: Therapy Isn’t a Commodity—So Don’t Market It Like One If you’re a therapist in private practice, you’re not just offering “sessions.”…
Why Your Music Publishing Website Isn’t Converting—and How to Fix It
Simplified UX and content marketing advice for publishers, composers, and online sheet music stores Introduction: It’s Not Just About Traffic You’ve got beautiful choral scores, professional recordings, maybe even a growing catalog of published works—but your website…
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