by Steve O'Bryan | Mar 2, 2026 | Music, Music Publishing, Strategic Planning
A Strategic Perspective from Blue Pen Strategy Group In today’s content-saturated media environment, soundtrack decisions are often made quickly and pragmatically. Rock communicates urgency. Hip hop signals edge. Hybrid orchestral scoring creates cinematic tension on...
by Steve O'Bryan | Jan 4, 2026 | Music Publishing, Strategic Planning
A Clayton Christensen–inspired look at long-term innovation, disruption, and how not to confuse motion for meaning Introduction: Why Tactics Can’t Save a Flawed Business Model In the world of sheet music publishing—whether sacred, educational, choral, or...
by Steve O'Bryan | Dec 28, 2025 | Music Publishing, Strategic Planning
If you’re a music publisher or composer, you’ve probably heard terms like “sales funnel” thrown around by marketers. But what is a sales funnel, really—and how can it help you sell more sheet music? Good news: it’s not as complicated as it sounds. What Is a Sales...
by Steve O'Bryan | Dec 14, 2025 | Music Publishing, Strategic Planning
A Stage-Based Guide for Sheet Music Publishers (Who’d Rather Be Composing Than Planning) Let’s face it: most people who start a sheet music publishing business aren’t in it for the spreadsheets. You’re a composer, an arranger, a music educator. You’ve got ideas to...
by Steve O'Bryan | Sep 28, 2025 | Music Publishing, Strategic Planning, Tech, Therapists
When you look across our portfolio, you’ll find websites that live in very different worlds:🎶 Classical composers and choral publishing.🌱 Therapists and coaches helping people thrive.📚 Cultural and literary projects that honor legacies.✍️ Authors and creatives sharing...
by Steve O'Bryan | Sep 28, 2025 | Music Publishing
Every choir director knows how to choose the right repertoire for their singers. But how many publishers, composers, or arrangers know how to make sure their choral music can be found online? The truth is, you can have the most beautiful SATB anthem or the most...