by Steve O'Bryan | Dec 28, 2025 | Music Publishing, Strategic Planning
If you’re a music publisher or composer, you’ve probably heard terms like “sales funnel” thrown around by marketers. But what is a sales funnel, really—and how can it help you sell more sheet music? Good news: it’s not as complicated as it sounds. What Is a Sales...
by Steve O'Bryan | Dec 14, 2025 | Music Publishing, Strategic Planning
A Stage-Based Guide for Sheet Music Publishers (Who’d Rather Be Composing Than Planning) Let’s face it: most people who start a sheet music publishing business aren’t in it for the spreadsheets. You’re a composer, an arranger, a music educator. You’ve got ideas to...
by Steve O'Bryan | Dec 7, 2025 | Strategic Planning
Real tactics from Netflix, Costco, and Amazon that you can use—today Look—You Don’t Need a 300-Person Marketing Team to Win Let’s just get this out of the way: Big brands don’t win because they’re big.They win because they execute with clarity, build culture, and stay...
by Steve O'Bryan | Nov 9, 2025 | AI, Strategic Planning
When people hear Artificial Intelligence, it can sound like something meant for big tech companies — complicated, expensive, and light-years beyond the reach of a small business. But here’s the reality: AI is already here, it’s easier than you think, and it’s built...
by Steve O'Bryan | Sep 28, 2025 | Music Publishing, Strategic Planning, Tech, Therapists
When you look across our portfolio, you’ll find websites that live in very different worlds:🎶 Classical composers and choral publishing.🌱 Therapists and coaches helping people thrive.📚 Cultural and literary projects that honor legacies.✍️ Authors and creatives sharing...
by Steve O'Bryan | Sep 13, 2025 | Strategic Planning, Tech
By Blue Pen Strategy Group AI Excels at Tasks—But Humans Excel at Meaning Artificial Intelligence can automate workflows, analyze massive datasets, and suggest tactical next steps. What it cannot do is understand culture, context, or emotion the way people do. While...